Leveraging Technology and Data to Compete in the Age of Amazon
Like it or not, Amazon is driving competition today. Staples, WB Mason, Wal-Mart and many more are chasing Amazon. Independents have to stand out in this crowd of copycats by stepping up their technology and effectively leveraging available data.
The industry shopping carts of the past, stamped out like identical bottle-caps, won’t cut it in the Amazon age. The dreaded “click here to shop” is a one-way ticket to oblivion for your business. If your entire site is not search engine friendly, you will not thrive in the Amazon age.
If you don’t show competitive prices on your site, like every one of your competitors, then don’t expect to attract any new business. If your website pricing is not open to the public, then neither are you. You may claim you’re B2B only, but you’ll never know how many businesses went to your site and left, because you were closed. You wouldn’t stop at a gas station that said “come in for price” and today’s Amazon-trained consumers won’t stop at your site either.
All of this is fixable, but you have to be willing to change. Come to the seminar to find out how to grow in the age of Amazon.